CANON SPEEDLITE 470EX-AI – With AI Bounce Function Announced



Canon have announced the Speedlite 470EX-AI, the worlds first speedlite featuring an AI Bounce function, with a fascinating motorized robot like tilt swivel head.

To aid beginners the Speedlite 470EX-AI is equipped to detect the distance to your subject as well as the ceiling, in order to calculate the ideal angle for the flash to achieve desirable results automatically.




The flash head swivels in multiple directions to formulate the ideal bounce flash angle while you watch it work.

The Speedlite 470EX-AI can even maintain defined exposure and bounce angles when you’re alternating between horizontal and vertical compositions.



The semi automatic mode is aimed at more professional photographers. Though the 470EX-AI does not include any of Canon’s RT radio functionality, so it appears Canon are likely just testing the waters for professional applications at this stage.



An upward tilt angles of up to 120° is also a welcome addition with the 470EX-AI, allowing the flash head to be directed slightly backward without rotating the head 180° first.




For more details on the Speedlite 470EX-AI, please see the Canon USA website.




The Canon Speedlite 470EX-AI are scheduled to be available April 2018, for an estimated retail price of $399.99 –

Adorama, Amazon, UK, B&H Photo


Canon USA – Website


  1. Alexander Valtchev 3 weeks ago

    Godox should implement this into their next VING V3 and also the rounded magnetic head of the Profoto A1 🙂

  2. John Wilson 3 weeks ago

    It’s a $400 GN 47 flash. I see that they quote recycle time and number of flashes “When using flash only” which leads me to wonder what using the motorised head does to those numbers.

    I think Canon have lost the plot here.

  3. Adam 2 weeks ago

    Canon has a history of trying new features on their midrange gear first. Let the hobbyists test it out before giving it to the pros. I think the hobbyists are less likely to complain if it’s not perfect.

    The crazy thing to me about this flash is that it still uses AA batteries.

  4. Alberto 2 weeks ago

    LOL “let the hobbyists use it first”. Sorry that’s funny to me because at $400, I don’t see a lot hobbyists running to their favorite online store to buy this flash. This feels more for the run and gun event photographer.

    It would be nice to see it’s reaction time in a event/wedding environment. Plus, how would it do with the weight of a magmod and sphere attached?

    • Author
      Flash Havoc 2 weeks ago

      I think its mainly aimed at beginners at this stage, and testing the waters for professional use. Canon are mainly marketing it as a solution for beginners.

      Also an impressive spectacle at trade shows etc. If they were serious it would have had RT radio built-in.

      I think the semi automatic mode could have its purpose though. It could be faster if you’re already composing the image while the flash is re-orientating by itself.

      The durability and battery drain etc are all things that need real world testing. I think most professionals would see it as a possible liability until its proven reliable and worthwhile.

  5. Quantum 2 weeks ago

    What pros of using flash is not motorized movement, Canon so dumb to understand people in flash
    And Yes, using AA batteries is so stupid !

  6. Eric 2 weeks ago

    This feature is a welcome addition. it is like the autofocus or the stabilizing feature of the lenses, or the radio controlled flashes. I agree that the price is very high for a hobbyist. but imagine taking great photos and not having to worry about fiddling with the flash and head.

    Imagine in the future, they have off cam radio controls for the swivel.
    GN 60
    Radio Controlled power, zoom, and now swivel + angle
    2~3 customizable profiles (Power, flash comp,zoom, swivel, angle position)

    You can easily set up a small studio and have 3 light setups without moving away from the camera or fiddle too much with the speedlights.

    Although I imagine in the future there will be an Angle compensation adjustment (like exposure comp). and the possible noise from the motor.

    • Author
      Flash Havoc 2 weeks ago

      Hi Eric,

      Yes, this had me thinking about all the off camera possibilities in the future again as well.

      I mentioned the Soloshot years ago as a possible option to have lights with automated movement and tracking.

      The Panlight was another concept, If I remember right was purchased by Manfrotto, then unfortunately canned as they couldn’t develop it properly on budget.

      Fast forward to today and cameras like the Sony A7 III have incredible Eye Auto Focus system which tracks people amazingly well, one day this could be linked to lights which remotely track and adjust to the subject position. Its crazy what could be done even now.

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